THE MODERN HISTORY OF FOOTBALL UNIFORM DESIGN

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This is a self-initiated project to record and reflect upon the modern era of football uniform design, which roughly began in 1999 with Nike's re-branding of the University of Oregon. This, when finished, will be a free e-book fully written and illustrated by me. I started this book because I felt uniform design had moved so fast over the past 15 years, much of it has been lost or passed by without proper appreciation. There are some uniforms that were worn for only 1 game, but had a significant impact on designs that would come along later, like the 2010 Nike Pro Combat series. This presentation is a small example of what you will see.

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MOODBOARD

The visuals are largely influenced by 1940s-60s NFL and the 1944 Goofy short, "How To Play Football". I wanted to blend an aged look with the animated “bounce” of the Goofy film to support the historical idea of the subject. This friction of modern design presented in a fun, vintage way allowed new ideas to flow easily and designing became playing.

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