ORLANDO CITY FC
When Orlando City was chosen to move from the United Soccer League to MLS, a few agencies proposed Brand Identities that would fit the Pro league. I was hired by the local Three21 Creative to develop this one.
Because there are so many lion logos, i pulled together as many as i could as examples of what NOT to do, to give myself the best chance of originality. I used 4 reference pictures of real lions and ignored other interpretations to make sure my own hand and creative voice was ingrained in the final logo.