ORLANDO CITY FC

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THE PROPOSAL

When Orlando City was chosen to move from the United Soccer League to MLS, a few agencies proposed Brand Identities that would fit the Pro league. I was hired by the local Three21 Creative to develop this one.

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the anti-inspiration

Because there are so many lion logos, i pulled together as many as i could as examples of what NOT to do, to give myself the best chance of originality. I used 4 reference pictures of real lions and ignored other interpretations to make sure my own hand and creative voice was ingrained in the final logo.

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